OUTSOURCED BDR & PIPELINE DEVELOPMENT
Build Your Sales Pipeline Without Building a Bigger Sales Team.
We become an extension of your sales team — identifying the right accounts, reaching decision-makers and creating qualified sales conversations.
Outsourced BDR • Sales Development • Market Expansion • Partner Development
A focused commercial journey, built around the accounts that matter.
Target Accounts → Decision Makers → Qualified Conversations → Sales Opportunities
Visibility across every stage
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THE CHALLENGE
Your sales team shouldn’t spend its time searching for prospects.
Researching accounts, finding the right decision-makers and maintaining consistent outbound activity often gets pushed aside. The result: a pipeline that depends on internal bandwidth rather than a repeatable operating model.
OUR ROLE
We Become an Extension of Your Sales Team.
From prospect research and outreach to qualification, follow-up and meeting booking, we manage the work that turns a well-defined market into sales conversations.
HOW WE DIFFER
More Than Lead Generation.
We don’t sell contact lists. We build sales conversations through targeted account research, personalised outreach and business development expertise.
TRADITIONAL LEAD GENERATION
Large contact lists → Mass outreach → Low relevance
SalesVexa
Ideal Customer Profile → Target accounts → Decision-makers → Qualified conversations
WHAT WE DO
Your Outsourced Business Development Team.
WHERE WE WORK
B2B pipeline expertise, without a narrow industry playbook.
SaaS & Enterprise Software
AI & Technology
IT & Cybersecurity
Finance & FinTech
Consulting & Professional Services
Enterprise Solutions
Specialised expertise in Finance Technology, CPM/EPM, FP&A and complex enterprise software sales.
OUR PROCESS
A disciplined path from market definition to qualified meetings.
01 Define Ideal Customer Profile (ICP)
02 Build Target Accounts
03 Engage Decision Makers
04 Qualify Opportunities
05 Book Qualified Meetings
Why SalesVexa
Senior commercial thinking. Clear outbound execution.
We bring B2B and enterprise sales expertise, international market experience, targeted rather than mass outreach, and a flexible model focused on the quality of opportunities—not vanity activity.
Aamir Sultan
FOUNDER / ABOUT
Enterprise Sales Expertise. Outsourced Execution.
Aamir Sultan · Founder / Managing Director
SalesVexa was founded with a simple idea: B2B companies should be able to build a predictable sales pipeline without immediately building a large internal business development team.
Aamir brings more than 10 years of experience in international business development, enterprise software, partner management, and complex B2B sales. He combines deep market understanding with hands-on experience in building partnerships, developing new markets, and creating meaningful sales opportunities.
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Example Engagements
How We Can Support Your Growth
Illustrative examples of how SalesVexa can support B2B companies with pipeline generation, market expansion and qualified sales conversations.
Case Study 1: DACH Market Expansion
Client 1: (CPM/EPM Software Provider)
Industry: Finance Technology / Enterprise Performance Management
Target Market: Mid-market to enterprise finance teams in Germany, Austria and Switzerland
The Challenge Client had a strong CPM/EPM platform and a track record in the UK and Nordics, but no established presence or pipeline in the DACH region. Their internal sales team had the capacity to run discovery calls and demos, but not the bandwidth to research target accounts, map finance department decision-makers and run sustained outbound into a new market.
The Approach SalesVexa defined an Ideal Customer Profile focused on mid-market and enterprise companies with complex FP&A and consolidation needs, built a target account list across the DACH region, and identified key decision-makers — CFOs, Heads of FP&A and Finance Transformation leads. A multi-touch outbound campaign combined personalised email sequencing, LinkedIn engagement and targeted follow-up, positioned around Client's specific value proposition for finance teams outgrowing spreadsheet-based planning.
Results
300 target accounts identified and researched across DACH
45 qualified conversations booked with finance decision-makers over 4 months
19 sales opportunities entered into the pipeline
First regional reference customer secured, supporting further DACH expansion
Case Study 2: Building a Repeatable Outbound Motion for an AI Cybersecurity Startup
Client 2: (AI-driven threat detection platform)
Industry: AI & Technology / Cybersecurity
Target Market: Mid-market IT and security leaders in the US and UK
The Challenge Client had strong inbound interest from content and events, but no consistent outbound engine — pipeline was unpredictable and depended heavily on founder-led selling. They needed a repeatable process for identifying and engaging security decision-makers without diverting their small internal sales team from closing active deals.
The Approach SalesVexa built a target account list of mid-market companies matching Client's ICP (based on existing security stack, company size and industry risk profile), then ran a structured outbound sequence to CISOs, IT Directors and Heads of Security. Messaging was built around specific, current threat trends rather than generic feature pitches, and every qualified lead was handed to Client's AEs with full context on the prospect's stated pain points.
Results
350+ decision-makers engaged across 6 months
41 qualified meetings booked
14 sales opportunities generated
Outbound became a repeatable, forecastable pipeline source alongside inbound
Case Study 3: Identifying Channel Partners for a Consulting Firm's New Service Line
Client 3: (Advisory Partners professional services / consulting)
Industry: Consulting & Professional Services
Target Market: Implementation and consulting partners across Western Europe
The Challenge Client launched a new advisory service line and wanted to scale delivery through a partner network rather than hiring a large in-house delivery team immediately. They lacked a structured way to identify, qualify and approach potential implementation and consulting partners.
The Approach SalesVexa researched and mapped potential partner firms — boutique consultancies, systems integrators and complementary service providers — assessing fit based on client base, existing service offerings and geographic coverage. Outreach focused on partnership economics and mutual client value rather than a standard sales pitch, with qualification calls run to confirm alignment before handoff to Client's partnerships lead.
Results
120 potential partner firms identified and researched
28 qualified partnership conversations held
9 formal partnership discussions progressed to term-sheet stage
New partner-sourced pipeline established within 5 months of launch
Ready to Build Your Next Sales Pipeline?
Tell us about your product, target market and growth objectives. We’ll explore where an outsourced BDR model could create additional pipeline for your business.